Urooba started off as an associate for Case Competitions in the 2016-2017 year. With the vast amount of knowledge and skills she acquired from this role, she further decided to pursue the Vice President of Case Competitions role for the 2017-2018 year. Her goal is to understand, reach out, and help the incoming student body at the Ted Rogers School of Management, to not only excel at school but also in their careers with the full experience. She loves to play hockey and watch new movie releases. Her favorite quote is: "Beautiful Things are Yet to Come."